How To Get People To (Actually) Read Your Content

How To Get People To (Actually) Read Your Content How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers  are sharing it online, but is it actually being read?  How do you know? With all of the analytics and metrics at our disposal that tell us about  traffic, knowing if your content is being read is often a black hole for marketers. Thats a problem. Why You  Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is. As the old saying goes, time equals money, and it only makes sense to get as much out of your content as you can. After all, theres no ROI in  content that people arent  reading. Theres no ROI  on  content that  people arent  reading.  #ContentMarketingIn addition to driving traffic, content marketing is also about building your reputation as a thought leader in your field.  You need to establish yourself as someone your audience can trust for great advice and leadership. In order to make this happen,  you need to make sure that  you are writing highly-readable content. The other problem you may encounter is that content that is being created but not consumed is demoralizing. There is nothing more frustrating to a writer than content that doesnt seem to be going anywhere. Its up to you to make sure that doesnt happen. There are few things you need to consider about readable content. Consider How Visitors  Read Your Website In 2006, usability consultant Jakob Nielsen used eye tracking visualizations to observe how website visitors actually read your content. In short, his conclusion can be summarized as  F for  fast. His research found that: As readers, our eyes move incredibly fast across a  website. The pattern we use to view the page is not the typical left-to-right method that we learned in school. Rather, we typically read the page in a F-pattern that puts the most emphasis on the headline and the first few paragraphs of text. As readers scroll down the page, they tend to emphasize the left hand side of the page, skimming the remaining content rather than reading  it. Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didnt attract any fixations. Jakob Nielsen Nielsens  results feel frustrating, but they are probably accurate. At , we  recently began testing how our own readers consumed our content using  a free heatmap tool from SumoMe. This simple plugin allowed us to create  heatmaps of our very own, using our actual readers as the sampling. This is what we learned about our own blog using heatmaps: Our readers are highly focused on our content because we have a very clean page. This is good. Our content followed the fairly typical F-pattern similar to Nielsons findings. As readers moved down the page, they tended to focus more on the left side of the content. On some posts, many readers didn’t make it past reading 20-30% of our content. Based on clicks, most sharing took place at the pages 35%  mark. Highlighted text, links, and headlines drew  plenty of  attention. Only 10-20% of readers actually make it to the bottom of the post. These finding line up with some of the most popular conclusions and findings regarding content. The longer your content is, the less likely that everyone  will read it.  That said, there are also many benefits of  long-form content so you need to find the right balance. You should also test this out for yourself. Consider Where They  Read Your Content How many people read your blog on their phone or tablet? I bet its more that you think. Research frequently shows that  consuming email,  searching the internet, and using social networks  are some of  the  most popular activities  done on a handheld  device. Many of these activities are resulting in click-throughs that are coming to your site on a mobile device. Do you like what they are finding? After a quick glance in our Google Analytics account, we found that 15% of our total traffic is coming from a mobile device. This is a significant amount of traffic. This means that you need to have a great mobile website or a  responsive website design  that automatically scales your website to work on any screen size. If you are using WordPress, this can be easily solved with a plugin like WPTouch or Automattic’s Jetpack plugin  which  offers a free mobile module that works quite well.   At , weve opted for the responsive design option, which gives our readers the  best experience possible on any device. This option also allows us to keep our lead collection initiates at the forefront as well. Another place that visitors may be  reading your content is from their  RSS reader or social application, such as Feedly. This is a good reason to make sure that your entire article is being included in your RSS feed. While sharing only a portion of your content may help you get a few extra clicks, it wont  make your content  any more  likely to be  read. People are reading your content in RSS readers like Feedly. Another place that your readers may be finding your content is their  email inbox. This is especially true if you rely on an email marketing program to distribute your content. I began thinking about this more when one of my coworkers recently shared how they handled email. They have broken it down so that they only check their email 3 times per day. Each time, they allow for 10-20 minutes, and they take action on all email, meaning that they either reply to it,   archive it, or create a t0-do item or task around the email content.  Ã‚  This method is efficient,  but it is also bad news for your content as it leaves little room for reading and enjoying useful  material. This leads to something that I call the context problem,  which are the reading problems that arise from the context in which your readers are consuming your content. Consider That Visitors  Aren’t Just Reading Your Content The really bad news about your content is that your readers have a lot more going on than just reading what you have to say. Whens the last time you simply sat quietly reading on your couch? Probably not nearly as often as youd like. In addition to reading your content, your visitors are  also  cooking dinner, riding the subway, checking their email, watching a movie, and emailing their mother-in-law  Ã¢â‚¬â€œ at the same time! How are you going to  compete with all of that? 1. Allow Each Sentence To Lead To The Next One of the most basic ways to keep your readers attention is to simply ensure that each sentence you write  compels  your readers to move on to the next. For example, the purpose of your headline is to get your readers to move onto the first sentence. The purpose of the second sentence is to get them to move on to the third. You get the idea. Keep your content compelling all the way through. 2. Follow  The Inverted Pyramid Model When You Write The inverted pyramid is a great tool for structuring your content in a way that readers will appreciate and consume. This is a method that newspaper journalists have been using for years. It works well because it puts the most pertinent information first, essentially embracing the idea that nearly 60% of your readers will never make it the end of the article. This method can also work well for your blog content. 3. Use Images To Make Your Concepts Simple Images are great way to break-up your content and spare your users from a sea of text. By using images to illustrate the concepts you are writing about, you also make them easier to understand and engage with. This type of content is consistent with Nielsens research and focus on scannable text. In many ways, this type of visual content is becoming more important than ever in content marketing. 4. Focus On Easily Scannable  Text In addition to images, you can  break up your content by creating text that is easy to scan and consume. Nielsens study offered several extremely useful tips on this: highlighted  keywords  (hypertext links serve as one form of highlighting; typeface variations and color are others) meaningful  sub-headings  (not clever ones) bulleted  lists one idea  per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) the  inverted pyramid  style, starting with the conclusion half the word count  (or less) than conventional writing In this chart, Nielsen gives us a great example of how different writing methods can be used to make text more readable. Source Jakob Nielson Warning: Youre Not Going To Read This, But You May Have Already Shared It We are now well past the 30% point of this post, which means that most of you are no longer reading this article. For those of you who are, heres another jaw-dropper for you to consider: recent research has shown  that there is no correlation between content that has been shared via social media and content that has been read.

Actief Leren, een definitie

Actief Leren, een definitie Inleiding? In dit document staat het actief leren in het reguliere onderwijs centraal. In hoofdstuk 1 wordt het begrip actief leren van Silberman (1996) gedefinieerd. In hoofdstuk 2 worden drie verschillende vormen en benaderingen van actief leren beschreven; het studiehuis, het nieuwe leren en ontwikkelingsgericht onderwijs. Daarnaast wordt de uitvoering in de praktijk kort geschets. In hoofdstuk 3 worden deze drie benaderingen met elkaar vergeleken, getoetst aan de definitie van actief leren van Sibberman (1996) en wordt een beeld geschetst hoe deze drie vormen worden toegepast in de praktijk. In hoofdstuk 4 vind u de conclusie. Wat is actief leren Silberman (1996) geeft een definitie van † actief leren†. Hij omschrijft dit begrip als volgt: Als er actief wordt geleerd doen leerlingen het werk, gebruiken ze hun hersens, lossen ze problemen op en passen ze toe wat ze leren. Daarnaast is actief leren ‘leuk’, ‘stimulerend’ en is de actieve leerli ng persoonlijk betrokken. Silberman hecht veel waarde aan ‘leren door doen’; studenten moeten zelf dingen ontdekken, voorbeelden bedenken, vragen stellen, discussià «ren, dingen proberen en hun leerresultaten in de gaten houden. Hoofdstuk 2. Drie vormen en benaderingen van actief leren Het studiehuis In het studiehuis gaat het om een nieuwe pedagogisch-didactische aanpak en een andere organisatie van het leerproces. Het gaat dan volgens het ministerie van Onderwijs om de volgende didactische kenmerken en kenmerken van het leerproces (Stuurgroep profiel tweede fase, 1994): De leerling in het studiehuis is een zelfstandige leerling. Zo’n leerling kan zelfstandig zijn leeractiviteiten uitvoeren, nieuwe informatie verbinden met bestaande kennis, zichzelf motiveren, kijken naar het leerresultaat en zijn eigen kennis evalueren. Het ‘leren door doen’ krijgt een centrale plaats in het studiehuis. Ook dat vraagt om een actieve leerling. Verder wordt ver wacht dat de leerling zijn leerproces in eigen hand neemt. De docent wordt meer een begeleider en regisseur van het leerproces en minder kennisoverbrenger. Belangrijk is dat hij bij de leerlingen zelfstandigheid stimuleert en hen motiveert. Ook moet de docent ervoor zorgen dat leerlingen vaardigheden aanleren. Daarnaast moet hij maatwerk leveren, door te varià «ren in werkvormen en opdrachten. Er wordt recht gedaan aan verschillen tussen leerlingen. Onder andere komt dat tot uiting in het beperken van het aantal klassieke lessen. Er zal minder sprake zijn van een groep leerlingen die op hetzelfde moment, op dezelfde manier, met dezelfde leerstof bezig is. Verder mag de leerling zijn eigen tempo bepalen en zelf zijn weg naar het eindtraject uitzetten. Het contact tussen docent en leerling wordt intensiever, zal zich meer op ‘ooghoogte’ afspelen en ook plezierig worden. Het klassieke onderwijssysteem wordt losgelaten. Er wordt nog wel kennis overgedragen, maar a ndere vaardigheden krijgen een belangrijke plaats. Het gaat dan om zaken als leren leren, leren communiceren en leren reflecteren. Variatie speelt een belangrijke rol in het studiehuis. Minder frontale lessen en meer werkvormen als samenwerkend leren, discussie, onderzoeken en zelfstudie. Ook kan er gevarieerd worden in groepsgrootte. Toetsing is onderdeel van het leerproces. Een toets dient niet alleen om een cijfer te bepalen, maar ook om vast te stellen waar de leerling in het leerproces zit, wat hij moet doen om het eindtraject te halen en welke begeleiding daarbij moet worden geboden. Nieuwe vormen van toetsen als praktische opdrachten, handelingsdelen en het profielwerkstuk worden ingevoerd. Deze toetsen zijn vooral bedoeld om vaardigheden te testen. Kennis- en inzichttoetsen blijven ook bestaan. In de praktijk

Reflective Portfolio 04014 Essay Example | Topics and Well Written Essays - 3000 words

Reflective Portfolio 04014 - Essay Example adopting the sustainability models of working, organizations are able to focus upon providing long term values for stakeholders of present as well as the future (Baumgartner and Ebner, 2010). PricewaterhouseCoopers (PwC) is one of the most globally renowned financial services firms. Their sustainability strategies are known to be highly feasible. The framework the company follows in this respect is as follows: PwC’s sustainability strategies focus upon four important business areas. These are essentially; the marketplace, people, community and the environment. The sustainability strategies of PwC focused on two crucial tenets which are being the catalyst of change and to pursue the right activities (Dyllick and Hockerts, 2002). Starbucks and Ford are also companies which are popular globally for their feasible and logical sustainable practices. Corporate analysis in general reveals that sustainable strategies are a responsibility of not just a single firm. It is an aspect that must be given effect to by a number of organizations collectively. Sustainability strategies are related to meeting issues such as weather change and resource scarcity (LÃ ³pez, Garcia and Rodriguez, 2007). Being a broad phenomenon, such issues can only be met through collective efforts. Sustainability, in most firms as also in the case of Ford, is about balancing the needs of stakeholders and the environmen t, keeping in mind the needs of the future generations. In many companies such as in Nike, innovation is considered to be a useful tool for meeting sustainability related objectives (Salzmann, et al., 2005). During the seminar, a number of aspects relating to sustainability and the manner in which firms adopt different approaches and strategies for meeting sustainability needs were elaborately discussed. Through the discussion carried out, I could gain valuable insights regarding the subject matter of sustainability. On the basis of the discussions carried out, I came to the

Research Methods Essay Example | Topics and Well Written Essays - 3000 words - 3

Research Methods - Essay Example Opposite relationships hold for net asset positions, which are denominated in an FC. As a result of the cash flow impact of transaction exposures and the requirements of Financial Accounting Standards Board Statement no. 52, Foreign Currency Translation, to include foreign exchange transaction gains and losses in the determination of net income, most companies are hedging these exposures. In fact, a 1986 FASB research report, Foreign Exchange Risk Management under Statement 52, revealed that 84% of 162 company treasurers engaged in foreign trade regularly or selectively hedge foreign transaction exposures. The research of the problem of the foreign currency risk is important because the globalization of the world economy and the devaluation of the U.S. dollar have allowed more American companies to enter the export/import markets. Additionally, many managers who previously avoided these markets are finding that international transactions can make their companies more competitive in marketing products and procuring parts and/materials. As new companies are exposed to foreign exchange risk, managers will necessarily be concerned with the development of an effective hedging program. While the task of managing financial risks generally falls to the CFO or treasurer, it is often others in the accounting department who are asked to evaluate the bottom line impact of these risks. The proposed research paper will introduce several of the most widely practiced hedging policies and strategies that will add a new knowledge to the field of foreign exchange currency trading risk and management thr ough the research within a number of multinational companies that face the risk. Besides providing a real organizational case, the research focuses on the modern risk management strategies that include applying foreign exchange derivatives. Employing the sample of firms for the

Scarlett Letter :: essays research papers

Pearl and the Spice of Life Really good salsa has lots of zesty vegetables and spices to make it good. But what if the spiciness of the salsa was taken away? It would just be tomato sauce. Pearl is the spice of The Scarlet Letter by Nathaniel Hawthorne. If her character was not present, the book would have a completely different flavor. In his essay entitled â€Å"The Genius of The Scarlet Letter,† Anthony Trollope states, â€Å"Pearl is miraculous,-speaking, acting, thinking like an elf,-and is therefore, I think, a drawback rather than an aid. The desolation of the woman, too, would have been more perfect without the child† (Trollope 243). Trollope’s point is well made, however the absence of Pearl would have made The Scarlet Letter an entirely different story. Without Pearl there would have been no proof of Hester’s adultery, and she might have become more depressed, even sinned more. However, if Pearl had been a more normal and obedient child, she would have been more well liked by readers. The most drastic change that would have been made in the book in the absence of Pearl would be that it would no longer have been called The Scarlet Letter. The reason for this being that without Pearl, there would have been no proof that Hester had committed adultery. Therefore, no one would have known and there would have been no punishment. Instead, Hester would have gone through the same guilt and internal battle as the minister, Reverend Dimmesdale. The reason that Dimmesdale is so tortured inside is because of the incredible feeling of guilt that he has because of having never taken blame or punishment for his sin. If Hester took no punishment, she would feel that same torture inside. But Pearl is present, so she is proof of Hester’s adultery. Hawthorne says it best when he states, â€Å"God, as a direct consequence of sin which man thus punished, had given her a lovely child† (82). Hester’s punishment was the consequence of having a child. Pearl is not only the proof of Hester’s adultery, she is also the thing that keeps Hester going. Hester may have fallen into a depression and eventually died, but Hester has to keep sewing, keep getting out of bed in the morning, and keep taking care of herself because she has someone else to take care of too. Hester’s feelings about Pearl are revealed when Hawthorne states, â€Å"But she named the infant ‘Pearl,’ as being of great price,-purchased with all she had,-her mother’s only treasure!† (82).

Land Cover And Climate Change In Minnesota Environmental Sciences Essay

Anthropogenic land usage alteration is an of import issue in planetary alteration surveies. Population growing has resulted in an of all time increasing demand for nutrient, which is in bend resulted in a world-wide enlargement and intensification of cropland and grazing land ( Turner et al. , 1990 ) . Most of the clip, this enlargement took topographic point at the cost of natural primary grassland and wood ( Goldewijk, 2001 ) . Changes in land screen have considerable impact on local and regional clime, including regional air temperature, hydrological cycling and biogeochemical cycling. Vegetation features like rooting deepness, canopy denseness, flora tallness and evaportranspiration rate ( stomata conductance ) can all impact the regional clime. Land screen alteration can modify the land surface reflective power, therefore change the energy balance of the Earth surface. Both leaf colour and canopy denseness contribute to albedo. If the homo induced cropland/pasture has higher reflective power, so the Earth surface will reflect more solar radiation and absorb less. The surface temperature of the Earth will be reduced, frailty versa. Cropland normally has higher evaportranspiration rate than natural grassland. Thus an country modified from natural grassland to cropland, for illustration, may increase the local H2O vaporization rate. The dirt will be drier due to higher evaportranspiration rate, but it is difficult to state if the precipitation will increase or diminish in this part harmonizing to increased H2O vaporization rate, because it is depending on the air circulation form of this part, excessively. The hydrological rhythm and the energy rhythm are non independent from each other. The stage alteration of H2O affect the energy rhythm through absorbing and let go ofing latent heat. Wind form may alter due to set down screen alteration. When a natural wood is cut down to turn harvests, for illustration, the surface raggedness will be mostly changed. Wind velocity within this part, as a consequence, will increase because of decreased shear emphasis & A ; Acirc ; at the surface. Change of land screen besides affects the green house emanation of the ecosystem to the ambiance.2. Evidences of Land Cover Change of Minnesota over the past 300 old ages2.1 Historical archiveIn 1837, land of Minnesota was purchased from the Sioux Indians around the St. Croix River. Lumbermans and husbandmans settled the first little towns of Minnesota, including St. Paul, St Anthony ( Minneapolis ) , and Stillwater. In late 1800s, wheat farms were started in southern Minnesota and Minneapolis became one of the universe & A ; acirc ; ˆâ„ ¢s taking flour centres. In 1878, 68.98 % of tilled land in Minnesota devoted to wheat production, the high point for wheat husbandmans in Minnesota.2.2 Land SurveySurveyors puting out Minnesota ‘s public land study system in 1848-1907 recorded the size and species of the larger trees they used as markers ( bearing trees ) , every bit good as general descriptions of the physical geographics of the landscape they traversed. Although non a complete flora study, the General Land Office records provide much valuable item about how the province looked at the clip of European colony. Figure 1 describes land screen informations from the mid-1800s, as recorded at the clip of European colony. & A ; Acirc ; The southern and western parts of the province are natural prairie. Oak gaps and aspen-oak lands, in assorted sunglassess of brown, expanse from the Northwest to the sou'-east. The northern wood in northeast portion of the province is a rag carpet of leafy vegetables, blues, violet-pinks, and greies. mnorveg.gif Figure 1 Minnesota Early Settlement Vegetation. Before Settlement, the West lodger and southwest portion of Minnesota is largely covered by prairie. Beginning: hypertext transfer protocol: //www.mngeo.state.mn.us/chouse/land_use_historic.html & A ; Acirc ; This map is besides known as the Marschner map. It outlines merely how much of the province was one time wet prairie, oak gaps, Big Woods, assorted hardwood, or any of a twelve other vegetive types that have been absolutely changed by 19th- and 20th-century human habitation.2.3 Proxy informationsFossil pollen informations are chiefly a placeholder for works copiousnesss and community composing. Pollen records have been used to gauge the flora alterations over North America ( Grimm, 2001 ; Williams et al. , 2007 ; Wright et al. , 2004 ) ; unluckily, pollen informations have been of small usage peculiarly for the appraisal of human impacts on flora and land screen ( Anderson et al. , 2006 ; Gaillard et al. , 2008 ) . Alternatively, Goldewijk 2001 used human population denseness as a proxy index to gauge the planetary cropland distribution and generated a planetary land screen alteration map during last 300 twelvemonth ( Figure 2 ) . past 300 years.png Figure 2 Global Land screen alteration during last 300 old ages adapted from ( Goldewijk, 2001 ) .If expression at Upper Midwest of United States, we can see that the biggest alteration happened between 1800 and 1900, which is precisely the clip of European Settlement.2.4 Modern land screen in Minnesota and decision of Land usage alterationThe land screen of Minnesota in 2000 is shown in Figure 3. Up to 44 % of the province is taken up by agricultural land. Most of the prairie in Figure 1 has been changed into harvest land. We can seldom see original native prairie now in this province. MN2000.png Figure 3 Land Cover of Minnesota in 2000. Beginning: hypertext transfer protocol: //lakesandland.umn.edu/browse.html Based on the historical archive, land study and placeholder informations, we can reason that the land screen of Minnesota experienced a monolithic alteration from native prairie to cropland largely in the West lodger and southwest portion of the province. This is largely due to anthropogenetic alteration during early colony.3. Evidences of Climate Change of Minnesota over past 300 old ages3.1 Historical ArchiveIn 1894, a monolithic wood fire caused by distinct logging dust encompasses Hinckley, MN. In 1899, Minnesota ‘s timber industry reaches its extremum. In 1900, Virginia, Minnesota destroyed by fire once more. In 1918, Cloquet and Moose Lake, Minnesota are destroyed by fire. From historical archive, we can deduce that in early 1900s, Minnesota was dry. Fire frequence additions if the environing air is drier. If this premise is right, so we can inquire the inquiry: Is land screen change the cause of this waterlessness in early 1900 in Minnesota?3.2 Instrumental informationsInstrumental information in this part goes back to 1890. Although there is no clime informations before colony, we can still acquire an thought how the clime looks like after the colony. For air temperature, we can see that the fluctuation of province broad one-year mean temperature has increased from 40.5oC to around 42oC during the last 120 old ages. The inter-annual fluctuation is about 0.4oC. Although the tendency is acquiring heater, the hottest twelvemonth did non demo up late but was 1932, around 0.5oC above normal. instrumental temperature.png Figure Minnesota province averaged one-year temperature. Red line is one-year temperature. Solid green line is mean over the full period. Dashed green line is the standard divergence. The bluish stars are the running means. This information is from Minnesota province climatology office-DNR Division of Ecological and Water Resources, University of Minnesota. Link: hypertext transfer protocol: //www.wrcc.dri.edu/cgi-bin/divplot1_form.pl? 2106 instrumental precipitation.png Figure 5 Instrumental informations of Minnesota one-year precipitation. Symbols are the same as in Figure 4. Precipitation dropped dramatically in the period of 1895 to 1935. After that precipitation bit by bit increased to a normal value. The bead of precipitation in late 1800s and early 1900s may hold something to make with the land screen alteration. However, we need more grounds to turn out that. We need the clime record before colony to compare with the instrumental information to see if this tendency from 1895 to 1935 is caused by land screen alteration or clime fluctuation. In order to reply the inquiry how land screen alteration has an impact on the regional clime in Minnesota, we need to happen alternate tools and proxy informations.4. Possible placeholder informations and tool that could be used in this survey4.1 Stable C isotope of tree rings The inter-annual waterlessness wetness differences and the microclimate displacement during a turning season have impacts on the tree ring stable isotope signature. There are two stable isotopes for C: 12C and 13C. Due to their different neutron Numberss, they have different weight. When workss carry oning photosynthesis, it is easier for them to repair the lighter carbon- 12C, and left more and more 13C in the air. This is called favoritism consequence. This favoritism consequence gives the works a more negative isotope signature: . The isotope signature is calculated as: . Here means the sample we are examine ( e.g. tree pealing fragment ) . is a invariable, which is a planetary criterion that all of the isotope ratios over the universe can compare to. When the environing air becomes drier, the works pore will be smaller to forestall H2O loss. This besides prevents CO2 from come ining the works leaves. Under this circumstance, the works will cut down its favoritism consequence, which makes itself more positive ( Figure 6, Leavitt, 2007 ) . isotope.png Figure 6 The relationship between C isotope ratio and regional waterlessness 4.2 Using Model to imitate how land screen alteration will impact regional clime Numeral surveies have been focused on how land screen alteration will modify local to regional clime. Among other surveies, Bonan 1997 utilizing LSM1.0 coupled with an atmospheric general circulation theoretical account to imitate effects of land usage alteration on the clime of United States. He considered non merely the grassland to cropland transition in cardinal North America, but besides deforestation and harvest planting in the Eastern United States. What he has found, nevertheless, is a small spot different from our hypothesis: dampening of the near-surface ambiance by 0.5 to 1.5 g kg1 over much of the United States in spring and summer. These alterations in surface temperature and wet extend good into the ambiance, up to 500 megabit, and impact the boundary bed and atmospheric circulation.DrumheadTo reason, land usage alteration affects on regional clime from different facets. In order to understand how land usage alteration in Minnesota has modified the regional clime, more proxy information is needed to widen the instrumental information thirster. Besides, theoretical accounts can be used to prove our apprehension of the mechanism, besides give us opportunity to retrace the old clime.

Long Term Care Insurance Essay - 837 Words

Today, world’s population is aging at a very fast pace and United States is no exception to this demographic change. According to the U.S Census Bureau, senior citizens will be accounted for 21% of the American population in 2050 (Older Americans, 2012). Although living longer lives may not seem like a negative sign, living longer does not necessarily mean living healthier. Older adults of today are in need of long-term and health care services more than any generation before them (Older Americans, 2012). Because of the growing need for senior care, millions of families are facing critical decisions on how to provide care for their parents. In addition, declining birthrates may cause people to have less familial care and support as they†¦show more content†¦Government funded long term care insurance program can provide care services such as; bathing, dressing, eating, transferring, toileting, and continence for seniors. It also can help senior citizens to protect thei r financial assets as well as providing financial and emotional support for the family members. In addition, long term insurance program would ensure older adults to receive quality care, and they would have the freedom to decide where and when to get the care services. The long term care insurance program can be designed as a â€Å"pay-as-you-go system† similar to the one that is established by Japan and financed by a combination of both contributions and general tax revenues (Jones, 2009). A payment system which can be a combination of payroll taxes and beneficiary premiums can be used to finance the program. All workers would be paying a contribution into the program divided equally between employers and employees on top of their health insurance payroll tax (Jones, 2009). By mandating the long term care program to all workers, financial feasibility of the system can be made sustainable. In addition, those who are 50 and older would pay an income based monthly premium, which can help to cover a percentage of the program’s cost. The payroll contribution and the premium finance together significant percentage of the program’s costs would be covered (Campbell Ikegami, 2000). In addition, users of long term careShow MoreRelated Health Insurance, Long Term Care Insurance919 Words   |  4 PagesHealth Insurance #3 Unlike traditional health insurance, long-term care insurance is designed to cover long-term services and supports, including personal and custodial care in home, community organizations, or other facilities. Policyholders can select range of care options and benefits depending on their needs. In most policies, benefits are payable based on insured’s inability to perform two or three specific ADLs, such as eating, dressing, bathing, continence, toileting and transferring. TheRead MoreTaking a Look at Long-Term Care Insurance2106 Words   |  8 Pagespeople younger than 50, long-term care insurance seems like something to worry about for the future. Some young adults feel as though long term care insurance may not be a topic to discuss at their age because they are young and healthy. However, young adults should be thinking about long term care as early as possible. As we can see in healthcare news and headlines, long-term care cost is rising and factors can include your age, medical conditions, and overall need for care. According to, Rich ArzagaRead MorePublic Long Term Care Insurance Of Germany, Japan, And The United States1427 Words   |  6 Pagesprovided an analysis of the healthcare systems in Germany, Japan, and the United States in their article ‘Lessons From Public Long-Term Care Insurance in Germany and Japan’ (Campbell, Ikegami, Gibson, 2009). Germany and Japan reportedly experienced similar growth with their aging populations and took proactive measures to introduce comprehensive long-term healthcare insurance due to inadequacies in funding within their standard universal healthcare system programs (Campbell, Ikegami, Gibson, 2009)Read MoreThe Importance Of Strict Eligibility Requirements With Long Term Healthcare1447 Words   |  6 PagesImportance of Strict Eligibility Requirements with Long-Term Healthcare Eligibility for long-term care coverage is based on an objective process in Japan and Germany that uniformly applies the same criteria to all persons. The requirements are similar in both countries, although the review process for applicants is varied. Ultimately, Campbell, Ikegami, and Gibson concluded that the most critical aspect of determining eligibility for a long-term care plan is an objective, expeditious need-based processRead MoreEssay On Child Insurance1159 Words   |  5 Pagesby their parent insurance, or if qualify for Medicaid due to special circumstances such as a disability or other financial criteria. If in the poverty level or below, they may not qualify any insurance coverage. An example of poor coverage is shown with the US having the highest hospital admission rate for disease management in children, being second highest among the high-income OECD countries, which is thought to be the effect of a high un-insured rate and poor preventative care management for c hildrenRead MoreRetirement Planning Doesn t End At Retirement Essay1167 Words   |  5 Pagesportfolios will provide an income throughout their lifetimes. 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The health care division includes health and dental plans whichRead MorePersonal Financial764 Words   |  4 Pagestextbook.    Specifically address areas where you perceive there may be tension between current goals and longer-term goals. For example, living in the moment and purchasing what brings you immediate gratification versus long-term goals such as planning for retirement, purchasing life and/or long-term care insurance, contributing toward your childrens education, etc (whatever your long term goals happen to be).    Part 2 -10%- Specialized Financial Activities: Given your current life situation, whatRead MoreFp101 Week 1 Dq Answers1559 Words   |  7 Pagesmy income come from each month? How often do I receive income? Is it weekly? Is it bi-weekly? Is it monthly? What payments do I make on a regular basis? Do I have payments that are not made on a regular basis such as house insurance, car insurance, city and county land taxes, etc? 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